eLAB develops innovative digital applications for end users. Its interactive products combine user-generated and editorial content, offer local information, and facilitate the use of targeted advertising.
The Holtzbrinck subsidiary eLAB develops and promotes business models for the second generation of Internet communication. Its goal is to get projects underway that let the end users actively shape the platforms they use, whether on the PC or on the mobile phone. In the future, the media products evolving from the eLAB workshop will find their place in the portfolio of the Georg von Holtzbrinck Publishing Group and will render great strategic value for the company.
Currently, eLAB holds shares in the following companies:
- Autoplenum.de is the first independent information and evaluation platform for everything to do with cars.
- FantasticZero is an entertainment network that bundles together and professionally merchandises specialised niche-products from the gaming, cinema/DVD, technical, music, events etc. sectors.
- Poolside Reise GmbH aims to make the world of travel more intuitive, simpler, and more inspiring. With the site reise.de Poolside has built up a new brand on the travel market.
- Refined Labs offers technological human resource support by the implementation of online marketing activities and by the development of individual, custom-tailored software solutions.
- Searchmetrics is the leading provider of web-based software services that guarantees its customers that their websites appear within the top section of the search result lists of the leading search machines.
Other start-ups that have successfully left the incubation period behind them, but have since been transferred to the Holtzbrinck Networks portfolio include:
- Arzt-Preisvergleich.de helps patients to lower their medical bills without compromising quality by assessing and comparing the costs of treatment by various doctors and medical establishments.
- golem.de reports on news from the computer and Internet world every day.
- gutefrage.net is an advice community in which users can ask questions and get answers from other users. It also offers related editorial content on a broad range of topics.
- netdoktor.de is the market leader among Germany’s independent health portals. The site offers information on diseases, diagnoses, laboratory results and medication in a form that people without a medical background can understand.
- pointoo is a service that lets users of smartphones, PDAs and the Internet create their own personal city magazines, locate and save interesting sites, and build a network with other pointoo users.
The Group
